Digital Marketing Portfolio

Social Media Strategy

• Create a great mix of features and shorts, so the selections are not always drama or comedy.
  • A good balance is crucial.
  • Place BirdBox.Film Club according to partnerships, movie launches and special days
• Collect visuals for the selected titles
  • A mixture of movie shots with behind the stage shots work well
• Curate content:
  • Movie description to introduce the titles to the audience
  • Interesting facts, goofs to attract the hardcore film enthusiasts
  • Reviews to persuade people why they should watch it
• Research keywords to use as hashtags; make sure these are accurate keywords which people will use to find such content. Always use a mixture of branded hashtags with small & big volume hashtags.
• For blog posts, do keyword research before starting the content. Keep it short and bold. Always cross-promote blog posts on social media channels and vice-versa.
• Reels are still a mystery on Instagram; we use them for cuts of the trailer to show the most intriguing bits. We also post the full version of the trailers on Facebook, as Facebook reacts well to videos.
  • Always tag the talent and the movie crew if they are on social media (Instagram only)
  • Use the same mixture of hashtags from the main post and add in reels hashtags
  • Keep reels on the grid to track who is resharing the reels and also to keep them visible
• We maximised our exposure with 7 posts weekly with 2 reels (2 videos on Faacebook.)
• Our email marketing goes twice a week to announce the chosen feature and short that week, and 2 more emails during the BirdBox.Film Club
  • Emails are short and bold with easy CTAs
  • We follow benchmark examples to reduce our bounce-through rate
• We also capitalise our social media channels as a fast support system. We react fast and make sure our customers are happy with our services and show that once again they can reach us at any time.

Communication Strategy

• Create a monthly contact calendar in advance
  • Mondays are for Monday Motivation because we all need some motivation on Mondays
  • Tuesdays are for students testimonials to show prospective students why they should take part in ICD
  • Wednesdays are fun facts and celebrations, to have an entertaining, funny break in the middle of a week
  • Fridays are for educating content, we share similar educating content to Dr. Linda Yang’s workshops
• A mixture of more professional content on LinkedIn and more fun content on Intagram
• Research keywords to use as hashtags; make sure these are accurate keywords which people will use to find such content. Always use a mixture of branded hashtags with small & big volume hashtags.
• Bi-weekly ICD News
  • News from the past 2 weeks
  • We collect ideas from ICD students as well
  • Upcoming events and updates people need to pay attention
  • CTAs at the end of the newspaper
• LinkedIn proved to be out main point of contact with current, alumni and future ICD students